Your data belongs to you
Your work is stored locally on your device first. The cloud exists to synchronize your devices — not to own your data.
Your work is stored locally on your device first. The cloud exists to synchronize your devices — not to own your data.
Software should work wherever you are. A lack of connectivity must never prevent you from creating, editing, or thinking. Offline is not a fallback. It is the starting point.
Your content is encrypted before it leaves your device. Only your devices can read it. We cannot see it. If we can read your data, we have failed.
Good tools reduce anxiety. No uncertainty about whether your work is saved. No panic when the network disappears. Calm is a feature.
We prefer fewer features that work reliably over many that demand attention. Every feature must justify its presence. If it adds noise, it does not belong.
We do not use dark patterns. We do not trade clarity for engagement. Software should earn trust by keeping it.